Branding Yourself: Creating Professional Value

Level II
Instructor: Julia Patrick

Branding Yourself: Creating Professional Value

Course #301177205    As a professional in the nonprofit or for profit world, how do you create your own brand?  In the competitive space of career advancement there are strategies for building your professional identity.  A strong personal brand can lead to quicker advancements, robust professional relationships and new connections.  Learn the three procedures to kick start your branding program.  Next, learn the Top 10 tools that need to be in place so you can boost your professional value.

Learn how to focus on your personal brand with the following:

  • New styles of resumes with samples
  • How to communicate your areas of expertise
  • Professional references and their values
  • Strategies to expand your network
  • Social media vs IRL impacts
  • Confidence building strategies that work

Level of Rigor / Difficulty - BEGINNER +

Recommended Prerequisites - NONE 

Julia Patrick
Julia Patrick
Founder / CEO American Nonprofit Academy

About The Instructor

“I marvel at the spirit of philanthropy and the can-do attitude of nonprofits,” says Julia C. Patrick.  As the Founder of the American Nonprofit Academy, Patrick see the passion and dedication of service organizations daily.  A multi-generational philanthropist, Board Member and volunteer, the CEO has been involved with community service since childhood. 

Patrick, a native of Phoenix, Arizona has served on culture, education and social service Boards.  She has worked with more than 500 nonprofit organizations during her career.  Prior to establishing the American Nonprofit Academy, Patrick published award-winning niche publications such as The Arts and Crafts Chronicle, The Wedding Chronicle, Food & Flourish and Frontdoors News over a 25 year span.  Patrick’s work with nonprofits in media led her to realize these organizations were desperate for cost effective training and topic-specific education.

The process of philanthropy is a constant in communities across America, but it’s a changing sector.  “Benevolence is no longer the only reason for giving.  Donors are expecting more, demanding measurements and seeking solutions,” explains Patrick.  “Today’s nonprofits need to operate from a place of passion and accomplish their missions using all the business tools of a professional organization.”

This is where the American Nonprofit Academy comes in.  Using engaging panel discussions, lectures, on-line courses, workshops and webinars with highly respected experts, Patrick and her team have developed innovative low-cost programs focused on educating nonprofits.  “Our goal is to help nonprofits achieve their mission, vision and values,” adds Patrick.  This includes working with nonprofit leadership level professionals, volunteers, donors and Board Members.  “As organizations search for innovations and solutions, our curriculum continues to expand.”

Course Contents

1 Video
1.0 hr

Course Curriculum