The Mind of the Millennial

Level II
Instructor: Julia Patrick

The Mind of the Millennial

COURSE 301177207    Millennials are your donors, volunteers, staff and leadership.  The Millennial Generation now accounts for 1 in 3 American workers.  Yet, Millennials are vastly different from other generations resulting in the need for different management approaches.  Learn what motivates this market segment that is having such a major impact in the nonprofit sector.  

The following topics are covered in this workshop:

  • What are Millennials engaging in when it comes to nonprofits
  • The power of digital media in relationship to fundraising
  • Communication standard practices
  • Volunteer engagement hot buttons
  • Millennial profiles and the transference of wealth
  • Demographics of Millennials and what influences their decisions
  • The Millennial definition of philanthropy and social engagement

Level of Rigor / Difficulty - BEGINNER +

Recommended Prerequisites - NONE 

Julia Patrick
Julia Patrick
Founder / CEO American Nonprofit Academy

About The Instructor

“I marvel at the spirit of philanthropy and the can-do attitude of nonprofits,” says Julia C. Patrick.  As the Founder of the American Nonprofit Academy, Patrick see the passion and dedication of service organizations daily.  A multi-generational philanthropist, Board Member and volunteer, the CEO has been involved with community service since childhood. 

Patrick, a native of Phoenix, Arizona has served on culture, education and social service Boards.  She has worked with more than 500 nonprofit organizations during her career.  Prior to establishing the American Nonprofit Academy, Patrick published award-winning niche publications such as The Arts and Crafts Chronicle, The Wedding Chronicle, Food & Flourish and Frontdoors News over a 25 year span.  Patrick’s work with nonprofits in media led her to realize these organizations were desperate for cost effective training and topic-specific education.

The process of philanthropy is a constant in communities across America, but it’s a changing sector.  “Benevolence is no longer the only reason for giving.  Donors are expecting more, demanding measurements and seeking solutions,” explains Patrick.  “Today’s nonprofits need to operate from a place of passion and accomplish their missions using all the business tools of a professional organization.”

This is where the American Nonprofit Academy comes in.  Using engaging panel discussions, lectures, on-line courses, workshops and webinars with highly respected experts, Patrick and her team have developed innovative low-cost programs focused on educating nonprofits.  “Our goal is to help nonprofits achieve their mission, vision and values,” adds Patrick.  This includes working with nonprofit leadership level professionals, volunteers, donors and Board Members.  “As organizations search for innovations and solutions, our curriculum continues to expand.”

Course Contents

3 Videos
1.0 hr

Course Curriculum

The Mind of the Millennial: Your Donors, Volunteers and Staff - Lesson 1
Mind of the Millennial: Donors, Volunteers, Staff - Lesson 2
Mind of the Millennial: Donors, Volunteers, Staff - Lesson 3