Level II
Instructor: Julia Patrick


COURSE #308214   Is your NPO having an event to raise money or awareness?  Get event costs funded first with sponsorships.  Learn how to determine sponsorship benefits, how to communicate and build a first-rate sponsorship deck.  Don't plan an event that serves as a fundraiser or friendraiser without planning for sponsorships!

In this course learn:

  • Type of events that are highly sought after by funders
  • How to pivot towards investment and away from charity with sponsors
  • What event sponsors really want
  • How to determine sponsorship benefits
  • How to craft a first-rate sponsorship deck - Complete with downloadable sample from an actutal event that was highly successful!
  • Ideas for creating a relationship with potential event sponsors by talking their language and meeting their needs

Level of Rigor / Difficulty - INTERMEDIATE +

Recommended Prerequisites - NONE 

Julia Patrick
Julia Patrick
Founder / CEO American Nonprofit Academy

About The Instructor

“I marvel at the spirit of philanthropy and the can-do attitude of nonprofits,” says Julia C. Patrick.  As the Founder of the American Nonprofit Academy, Patrick see the passion and dedication of service organizations daily.  A multi-generational philanthropist, Board Member and volunteer, the CEO has been involved with community service since childhood. 

Patrick, a native of Phoenix, Arizona has served on culture, education and social service Boards.  She has worked with more than 500 nonprofit organizations during her career.  Prior to establishing the American Nonprofit Academy, Patrick published award-winning niche publications such as The Arts and Crafts Chronicle, The Wedding Chronicle, Food & Flourish and Frontdoors News over a 25 year span.  Patrick’s work with nonprofits in media led her to realize these organizations were desperate for cost effective training and topic-specific education.

The process of philanthropy is a constant in communities across America, but it’s a changing sector.  “Benevolence is no longer the only reason for giving.  Donors are expecting more, demanding measurements and seeking solutions,” explains Patrick.  “Today’s nonprofits need to operate from a place of passion and accomplish their missions using all the business tools of a professional organization.”

This is where the American Nonprofit Academy comes in.  Using engaging panel discussions, lectures, on-line courses, workshops and webinars with highly respected experts, Patrick and her team have developed innovative low-cost programs focused on educating nonprofits.  “Our goal is to help nonprofits achieve their mission, vision and values,” adds Patrick.  This includes working with nonprofit leadership level professionals, volunteers, donors and Board Members.  “As organizations search for innovations and solutions, our curriculum continues to expand.”


Course Contents

2 Videos
1.0 hr

Course Curriculum

Preparing for Event Sponsorship Asks - Chapter 1