What Corporate Sponsors Really Want

Level I
Instructor: Julia Patrick

What Corporate Sponsors Really Want

COURSE #3018211   For most nonprofits there is a need to develop sponsorship relationships with for profits.  But what does a corporate sponsor really want when they commit to partnering on a project or event?  Learn how to understand what benefits matter to corporate sponsors and the elements of a partnership that matter most.

In this course learn:

  • What percentage of corporate giving actually occurs on an annual basis
  • Sponsorship process from the mind of the corporate decision maker
  • How to build a relationship
  • What corporate sponsors want in terms of connecting to their own staff
  • How to celebrate a corporate sponsor's involvement
  • What things irritate corporate sponsors
  • Understand how to communicate your NPO results and impacts to the corporate sponsor and why it is critical

Level of Rigor / Difficulty - BEGINNER +

Recommended Prerequisites - NONE 

Julia Patrick
Julia Patrick
Founder / CEO American Nonprofit Academy

About The Instructor

“I marvel at the spirit of philanthropy and the can-do attitude of nonprofits,” says Julia C. Patrick.  As the Founder of the American Nonprofit Academy, Patrick see the passion and dedication of service organizations daily.  A multi-generational philanthropist, Board Member and volunteer, the CEO has been involved with community service since childhood. 

Patrick, a native of Phoenix, Arizona has served on culture, education and social service Boards.  She has worked with more than 500 nonprofit organizations during her career.  Prior to establishing the American Nonprofit Academy, Patrick published award-winning niche publications such as The Arts and Crafts Chronicle, The Wedding Chronicle, Food & Flourish and Frontdoors News over a 25 year span.  Patrick’s work with nonprofits in media led her to realize these organizations were desperate for cost effective training and topic-specific education.

The process of philanthropy is a constant in communities across America, but it’s a changing sector.  “Benevolence is no longer the only reason for giving.  Donors are expecting more, demanding measurements and seeking solutions,” explains Patrick.  “Today’s nonprofits need to operate from a place of passion and accomplish their missions using all the business tools of a professional organization.”

This is where the American Nonprofit Academy comes in.  Using engaging panel discussions, lectures, on-line courses, workshops and webinars with highly respected experts, Patrick and her team have developed innovative low-cost programs focused on educating nonprofits.  “Our goal is to help nonprofits achieve their mission, vision and values,” adds Patrick.  This includes working with nonprofit leadership level professionals, volunteers, donors and Board Members.  “As organizations search for innovations and solutions, our curriculum continues to expand.”

email:  jcp@americannonprofitacademy.com

Course Contents

1 Video
1.0 hr

Course Curriculum

What Corporate Sponsors Really Want