What Wealthy Donors Really Want

Course is FREE - Includes all training videos, course supplements and a Course Completion Badge

COURSE #30118212
What Wealthy Donors Really Want


  • L E A R N

    Wealthy donors can transform a nonprofit. However, they often have different approaches to donor engagement.

  • K N O W L E D G E

    Wealthy donors are concerned with legacy and look at their donations with the lens of investment. They also have many issues that direct their financial engagement.

  • K E Y

    Philanthrocapitalism is a new trend that is sparking the imagination of wealthy donors. Is your nonprofit organization on point with this approach?

  • A C H I E V E M E N T

    Once you have completed your American Nonprofit Academy course, download the official Course Completion Badge. Post it on your social media platforms.

Course Highlights

  • How to define a wealthy donor

  • The interest of naming rights and wealthy donors

  • How to create legacy opportunities and next generation connections

  • How to navigate Philanthrocapitalism concepts with the wealth demographic

  • Understanding a passion connection and when it does not meet expectations

Course Price

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Included In This Course

All materials and videos will be accessible in your Student Dashboard too!

Julia C. Patrick

Will Be Your Instructor

Watch a quick video introduction from the instructor
Julia C. Patrick

Real World. Low Cost. Effective Outcomes.

When nonprofits succeed we all win. With that in mind, we are here to help you succeed!